Art Business Lab | Pricing Artwork & Selling Online

Pricing artwork can be one of the toughest parts of being a professional artist. This workshop demystifies the process by breaking down how experience, scale, medium, and market shape value, and offers strategies for maintaining consistent, professional pricing—whether selling independently or through galleries. We’ll also cover online sales platforms like Saatchi, Fine Art America, RedBubble, and Society6, outlining what artists need to succeed, from strong images and bios to a cohesive body of work. Participants will leave more confident in pricing their art and better prepared to expand their reach online.
A limited number of scholarships are available for artists who wish to attend but cannot support the fees at this time, contact katie@oma-online.org to inquire.
Ticket Prices:
Adult: $65
Member: $60
Artist Alliance Member: $50

 

Artist Alliance Journaling for Creatives | Drafting a Vision Statement

In this virtual workshop series, artists are invited to turn their journal into a studio companion and idea incubator. Through interactive Zoom sessions we’ll explore simple, repeatable practices artists can use to generate content, clarify ideas, and deepen connection to their work.
DECEMBER TOPIC: DRAFTING A VISION STATEMENT
In this interactive journaling workshop, you’ll:
– Explore your core values and creative motivations
-Use guided journaling prompts to uncover your personal “Why”
-Shape words that inspire your art, fuel your career, and connect you with audiences
You will receive a Zoom link in the emailed RSVP confirmation receipt.
Ticket Prices:
Artist Alliance Member: Free

 

Artist Alliance Journaling for Creatives | How to Understand Your Story

In this virtual workshop series, artists are invited to turn their journal into a studio companion and idea incubator. Through interactive Zoom sessions we’ll explore simple, repeatable practices artists can use to generate content, clarify ideas, and deepen connection to their work.
NOVEMBER TOPIC: HOW TO UNDERSTAND YOUR STORY
In this interactive journaling workshop, you’ll:
– Explore your core values and creative motivations
-Use guided journaling prompts to uncover your personal “Why”
-Shape words that inspire your art, fuel your career, and connect you with audiences
You will receive a Zoom link in the emailed RSVP confirmation receipt.
Ticket Prices:
Artist Alliance Member: Free

 

Artist Alliance Journaling for Creatives | Writing an Artist Statement

In this virtual workshop series, artists are invited to turn their journal into a studio companion and idea incubator. Through interactive Zoom sessions we’ll explore simple, repeatable practices artists can use to generate content, clarify ideas, and deepen connection to their work.
SEPTEMBER TOPIC: WRITING AN ARTIST STATEMENT (AND HOW IT’S DIFFERENT FROM AN ARTWORK STATEMENT)
In this interactive journaling workshop, you’ll:
– Explore your core values and creative motivations
-Use guided journaling prompts to uncover your personal “Why”
-Shape words that inspire your art, fuel your career, and connect you with audiences
You will receive a Zoom link in the emailed RSVP confirmation receipt.
Ticket Prices:
Artist Alliance Member: Free

 

Artist Alliance Journaling for Creatives | What is Your “Why” Statement?

In this virtual workshop series, artists are invited to turn their journal into a studio companion and idea incubator. Through interactive Zoom sessions we’ll explore simple, repeatable practices artists can use to generate content, clarify ideas, and deepen connection to their work.
AUGUST TOPIC: WHAT IS YOUR “WHY” STATEMENT?
In this interactive journaling workshop, you’ll:
– Explore your core values and creative motivations
-Use guided journaling prompts to uncover your personal “Why”
-Shape words that inspire your art, fuel your career, and connect you with audiences
You will receive a Zoom link in the emailed RSVP confirmation receipt.
Ticket Prices:
Artist Alliance Member: Free

 

Artist Alliance Journaling for Creatives | What is Your “Why” Statement?

In this virtual workshop series, artists are invited to turn their journal into a studio companion and idea incubator. Through interactive Zoom sessions we’ll explore simple, repeatable practices artists can use to generate content, clarify ideas, and deepen connection to their work.
JULY TOPIC: WHAT IS YOUR “WHY” STATEMENT?
In this interactive journaling workshop, you’ll:
– Explore your core values and creative motivations
-Use guided journaling prompts to uncover your personal “Why”
-Shape words that inspire your art, fuel your career, and connect you with audiences
You will receive a Zoom link in the emailed RSVP confirmation receipt.
Ticket Prices:
Artist Alliance Member: Free

 

Exhibition Celebration: OMA Artist Alliance at Sparks Gallery

Celebrate OMA’s Artist Alliance exhibition at Sparks Gallery!

Enjoy refreshments and creative conversations as you mingle with artists and art lovers.
Sparks Gallery is located in San Diego’s Gaslamp Quarter at:
530 Sixth Ave, San Diego, CA 92101
Exhibition On View: August 9–October 4, 2026
Ticket Prices:
Free

 

Exhibition Celebration: OMA Artist Alliance at PHES Gallery

Celebrate OMA’s Artist Alliance exhibition at PHES Gallery!

Enjoy refreshments and creative conversations as you mingle with artists and art lovers.
PHES Gallery is located in Carlsbad Village at:
2633 State St, Carlsbad, CA 92008
Exhibition On View: July 18–August 29, 2026
Ticket Prices:
Free

 

Exhibition Celebration: OMA Artist Alliance at Front Porch Gallery

Celebrate OMA’s Artist Alliance exhibition at Front Porch Gallery, More than Words!

Enjoy refreshments and creative conversations as you mingle with artists and art lovers.
Front Porch Gallery is located in Carlsbad Village at:
2903 Carlsbad Blvd, Carlsbad, CA 92008
Selected by gallery programs director Andrea Woolley, many of the works represent the artists’ interpretation of the title: artwork that depicts the written word in any alphabet or language, including musical notes. Artwork may be accompanied by a short story, song, or poem.
Exhibition On View: May 31–July 26, 2026
Ticket Prices:
Free

 

Exhibition Celebration: OMA Artist Alliance at Woodward Contemporary

Celebrate OMA’s Artist Alliance exhibition at Woodward Contemporary, Opposing Angles!

Enjoy refreshments and creative conversations as you mingle with artists and art lovers.
Woodward Contemporary is located in Old Town San Diego at:
3935 Harney St. San Diego, CA 92110.
Selected by gallery founder Gigi Woodward, many of the works represent the artists’ interpretation of the title: abstract or figurative work that explores contrast, tension, and unexpected perspectives, revealing how divergent viewpoints, forms, or experiences can collide, intersect, and create dynamic new visual dialogues.
Exhibition On View: April 4–April 29, 2026
Ticket Prices:
Free

 

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