PRESS KIT
Welcome to the Oceanside Museum of Art (OMA) Press Kit. This resource is designed to provide media, partners, and affiliates with everything you need to feature, cover, or collaborate with the Museum. Here, you’ll find press materials, brand guidelines, logos, and information about best practices.
ABOUT OMA
Proudly located in the heart of the Oceanside, California Cultural District, Oceanside Museum of Art (OMA) is dedicated to bringing people together to explore the art and stories of Southern California artists since 1997.
OMA welcomes visitors of all ages, interests, and backgrounds to experience a friendly and inclusive hub for creativity, connection, and learning through art.
A little edgy, willing to take risks, and unpretentious, OMA is a reflection of the identity of the coastal community of Oceanside along the cultural corridor between Los Angeles and San Diego. We showcase the best visual arts talent in the region and celebrate the inspiring and transformative power of art.
OUR CORE COMMITMENTS
Mission
Bringing people together to explore the art and stories of Southern California artists.
Vision
A community transformed by art.
Values
Spirited · Innovative · Original · Engaging · Inclusive
Statement on Cultural Equity
To support a full creative life for all, Oceanside Museum of Art (OMA) commits to championing policies and practices of cultural equity that empower a just, inclusive, equitable community.
WHO WE ARE
- A creative hub blending polish with a little edge—always approachable, never pretentious.
- Rooted in Oceanside—a diverse, authentic, and coastal-cool community along the cultural corridor between Los Angeles and San Diego.
- A welcoming space for the curious and the seasoned alike, where art is transformative and conversation flows freely.
- Southern California is our home base and our muse—laid-back, driven, effortlessly stylish, and endlessly curious.
STYLE GUIDE AND ASSETS
OMA’s logo should always be used as a complete artwork. The graphic “O” and typography must stay together at all times. Only use the logo in black or white, as provided in this Press Kit. Please refrain from using screenshots, pixelated logos, or anything pulled from the website or social media. Be sure to add breathing room around the logo. Leaving empty space helps establish OMA’s brand identity while conveying your message. Refer to OMA's logo usage guidelines for more details on best practices.
The following downloadable logos are approved for external use:
Two-Line Logo
Use the two-line logo as the standard default, especially for smaller formats.
One Line Logo
Use the one-line logo for large-scale applications like signage and printed graphics.
OMA’s primary fonts include Kepler Standard and Avenir Next Condensed. When unavailable, default fonts include Arial Narrow, Arial Condensed, Helvetica, Helvetica Condensed, Georgia, and Times.
OMA’s color palette includes a range of monochromatic, vibrant, and pastel tones. Color codes for specific use cases are provided in the color palette usage guide. Please refrain from using unapproved colors without consulting OMA’s marketing team first.
OMA credits every artwork with a specific formatting standard, including the artist’s name, artwork title, and date of work. Artwork must be credited whenever possible.
Refer to the following example credit line for specific stylistic guidance:
Fred Tomaselli, Red Bird Two (detail), 2014.
- Artist’s Name is always listed first.
- Artwork Title is italicized.
- Crop Note “(detail)” is used only if the image is cropped.
- Date of Work should be listed immediately following the title and end with a period.
Use the boilerplate any time you’re sharing external communications that represent OMA to the public, particularly through media. For example, this should be used at the end of a press release, on press kit materials (fact sheets, media one-pagers, etc.), or in media partnership decks or sponsorship packets.
The OMA boilerplate is as follows:
About Oceanside Museum of Art (OMA)
Proudly located in the heart of the Oceanside, California Cultural District, Oceanside Museum of Art (OMA) is dedicated to bringing people together to explore the art and stories of Southern California artists since 1997. Through inspiring exhibitions, award-winning education programs, and dynamic events, activities, and offerings, OMA visitors of all ages, interests, and backgrounds experience a welcoming, friendly, and inclusive hub for creativity, connection, and learning through art. A little edgy, willing to take risks, and unpretentious, OMA is a reflection of the identity of the coastal community of Oceanside along the cultural corridor between Los Angeles and San Diego. OMA showcases the best visual arts talent in the region and celebrates the inspiring and transformative power of art.
For more information, visit www.oma-online.org.
MEDIA INQUIRIES
For all marketing inquiries, contact marketing@oma-online.org.
CURRENT EXHIBITIONS
To view current exhibitions, please refer to our Current Exhibitions page.