Brian Goeltzenleuchter: Institutional Wellbeing: An Olfactory Plan for Oceanside Museum of Art

BRIAN GOELTZENLEUCHTER: INSTITUTIONAL WELLBEING: AN OLFACTORY PLAN FOR OCEANSIDE MUSEUM OF ART

March 29–August 9, 2009

In Singh Family Gallery

Institutional Wellbeing: An Olfactory Plan for Oceanside Museum of Art is a site specific installation created by conceptual artist Brian Goeltzenleuchter that explores the perception of fragrance as an art media for interior environments. It playfully exploits the language of corporate aesthetics as well as new age healing to create and brand a scent for the museum using the latest in scent engineering technology. This is an ideal time in the museum's history to present Institutional Wellbeing, which will open one year after a dramatic expansion that quadrupled the size of the museum. Goeltzenleuchter will examine the shifts that have occurred in the dynamics of the staff, board members, and visitors, and address the importance of their wellbeing by creating a fragrance for the museum to stimulate consistent degrees of positive energy and creativity, encouraging high levels of productivity and enthusiasm.