OMA-Oceanside Beachfront Property Partnership: Community-Driven Curation

Oceanside Museum of Art (OMA) has forged a unique curatorial partnership with Oceanside Beachfront Resort, LLC, a developer of iconic destinations worldwide that broke ground on two new beachfront resorts in early 2019, five blocks from the museum. Oceanside Beachfront Resort sought out OMA because of the innovative art that it showcases, including the best, the unexpected, and the yet-to-be-discovered artists of the region.

Maria Mingalone, executive director of OMA, believes this unique and exciting partnership furthers the museum’s mission to celebrate the art and artists of Southern California with residents and visitors alike through this collaboration. “By building this long-term relationship with the hotels, OMA will have a lasting positive impact on the community while becoming a premier hub along the cultural corridor between Los Angeles and Tijuana,” adds Mingalone.

This partnership represents a new paradigm, pushing the envelope of the traditional art museum and how it engages and connects the arts to community enrichment. “OMA is our cultural partner in making these hotels relevant and distinctly local—differentiation is key in our business and the museum brings in a creative component that will make the hotels even more unique for our guests,” says Oceanside Beachfront Resort director Jeremy Cohen. Through its partnership, OMA and Oceanside Beachfront Resort are proud to showcase diverse voices and artistic approaches from the region. 

Once open, there will be ongoing arts and cultural programming to bridge the museum and hotel with special events, travel packages, and ongoing exhibitions for guests to discover the region’s talent. 

Come back to this page for exciting announcements on the hotel opening and artwork highlights as they unfold over the coming months. 

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